In the messy middle, it’s not just about having a great product—it’s about making sure people see it at the right time.

When consumers are caught in loops of exploring and evaluating, brand presence becomes crucial. This is where the concept of “showing up” comes into play. In today’s competitive market, simply being visible can make a big difference, especially when buyers are weighing multiple options and could be influenced by what they see next. 

So, why is “showing up” so important?

Consumer loyalty has become more fluid than ever. Google’s 2020 landmark report, The Messy Middle, revealed that about 30% of consumers would switch to a secondary brand if presented with the right opportunity. Fast forward to 2024, and this openness has nearly doubled: Google’s latest report, Lean into AI to Engage and Convert Customers Across the Funnel, shows that a whopping 49% of consumers are open to considering alternative brands. This shift highlights a new reality—nearly half of consumers are ready to change their minds if another brand makes a compelling case. 

This is where MarketStorm’s approach to competitor conquest comes in. By understanding when and where to show up, we help brands position themselves as that strong second option. Our strategies use real-time browsing data and AI-driven insights to keep brands in front of potential buyers, increasing the chances that consumers will make a switch. 

How You Win:

In the messy middle, the power of showing up is real. Brands that maintain a consistent, strategic presence can influence consumers who are undecided, even when they’re leaning toward another choice. Through competitor conquest, we help brands make the most of these moments, giving them the chance to win over buyers who might have otherwise looked the other way. 

Next up: The Power of Showing Up—discover why simply being present in the ‘messy middle‘ can make all the difference in today’s crowded marketplace.