Insights

If your business is investing in SEO, running Google Ads, optimizing your Google Business Profile, and using Local Services Ads (LSAs), you’re already doing

Impressions are usually indicated by the acronym CPM.  CPM is “cost per mille”, meaning cost per 1 thousand impressions (mille is 1,000 in French).

When analyzing attribution data from tools like Google Analytics 4 (G4) or Netrics or with any other analytics platform, it’s essential to understand how

As a Google-centric agency, you’re likely well-versed in lower funnel tactics like pay-per-click (PPC) ads, Google Business Profiles, and Local Services Ads (LSAs). These

In digital marketing, we often use time on page as a key performance indicator (KPI). The logic makes sense—if someone spends more time on

In the ever-evolving digital world, business owners are constantly bombarded with analytics dashboards, attribution models, and metrics promising to decode customer behavior. One of

In the crowded world of programmatic advertising, many companies rely on third-party audiences to target consumers. While these pre-packaged audiences may seem convenient, they

There’s an urban myth that someone looking for home services—like heating, air conditioning, plumbing, or roofing—books an appointment within 40 minutes of a search.

In the early days of website tracking and attribution, UTM parameters were the gold standard. They were one of the only tools available to