Insights

In the early days of website tracking and attribution, UTM parameters were the gold standard. They were one of the only tools available to

As a business owner, you’ve likely heard terms like “upper funnel” and “lower funnel” thrown around when discussing marketing strategies. But what do they

At MarketStorm, we’ve been receiving some amazing inquiries lately—from taking over website management to handling PPC campaigns. First, let us say how much we

As a business owner, you might wonder how ads find their way to the right people at the right time and in the right

As consumer behavior shifts dramatically, brands are finding themselves at a crossroads. Google’s latest insights reveal that 47% of consumers are open to trying

At MarketStorm, we understand that the way people use Google has fundamentally changed. Recent research from Datos (a Semrush company) analyzed 332 million Google

The data is clear: MarketStorm’s custom audiences outperform third-party audiences by 3 to 1 on the same campaigns. Here’s why our approach drives better

If you’ve been relying heavily on Search ads, SEO, Google Business Profile (GBP), and Local Services Ads (LSA) to drive traffic and conversions, you

Google conducted a fascinating experiment to understand how consumers make decisions in the “messy middle” of their purchase journey. In this study, shoppers were