FAQ
Simply put, the industry you’re in and the size of your company are completely irrelevant to the success you’ll see from implementing MarketStorm’s technology. It is not a one-size-fits-all solution.
No two clients are the same, meaning you can’t use the same off-the-shelf targeting as everyone else. In order to see the best results possible, no two advertising strategies can be exactly the same either.
There is an infinite number of ways in which this technology can be implemented, and the most important factor that guides the overall strategy is what YOU want to achieve.
- Small Companies
- Mid-Size Companies
- Large Corporations
- Marketing & Advertising Agencies
MarketStorm technology is a highly targeted, scalable, and effective strategy for any business regardless of size or industry. Whether you’re a small business looking to develop an audience of ideal customers, or an established brand with a loyal following, this technology can work for you.
MarketStorm ads give our clients a remarkable advantage in their industry:
Hyper Specific Audience Targeting
Implementing an original, cutting edge advertising strategy created by world-class data scientists who build unique algorithms, create custom audiences, and analyze every piece of data will give you an unparalleled competitive advantage.
Reach Your Audience Wherever They Are On The Web
Our goal is to win your audience’s heart before they step into the inner circle, so when they do, they already want to buy from you. At that point, their mind is already made up to make the purchase.
Reach Your Audience In Real-Time
Serving your audience a compelling ad at the right point in the buying journey will ensure you’re not wasting advertising dollars on unqualified or uninterested prospects.
Unparalleled Data Analysis & Insights
MarketStorm can provide everything from a high-level overview to a detailed breakdown of the ENTIRE customer journey. From the first click to the final conversion, you can see how your audience behaves. Additionally, many of our clients are able to use the data from campaigns to help other marketing efforts.
Enhance Efficiency Across All Advertising Channels
Most marketing agencies fight over the same space (Google Adwords, Facebook ads, SEO, social). MarketStorm works at the top of the funnel, also known as the other 80% of the Internet. Therefore, we can capture every potential customer that enters the funnel. As a result, our ads are much more likely to convert.
Our ads show up anywhere and everywhere on the Internet. How? MarketStorm provides access to the largest scale of programmatic advertising in the industry. We can specifically target and retarget those customers in ways that can’t be done by a separate provider. With our AI technology, buying a selling capacity is more scalable compared to other platforms. We work with dozens of native ad exchanges so you can target just about anywhere. Here’s where we place our ads.
MarketStorm is proud to be a full-service agency. With that being said, we offer a wide variety of ads, but the ads we create depend on your unique business goals.
Our MarketStorm Ads include:
- Display Ads
- Native Ads
- Connected TV
- OTT
- Video
Yes! MarketStorm uses contextual targeting instead of behavioral targeting. For decades, marketers everywhere have relied on behavioral targeting or 3rd-party cookie tracking. Understandably so, cookie tracking has been a helpful tool for consumer targeting. With the release of new online privacy regulations, 3rd-party cookie tracking is being phased out. As a result, advertisers now have to consider new targeting methods like contextual targeting. What’s the difference? Contextual targeting focuses on serving ads on the content of the page the ad appears on when the user is in the right frame of mind. In contrast, behavioral targeting serves ads based on their prior actions. Learn more about behavioral and contextual targeting here.
Ultimately, as your marketing agency, it’s our duty to stay up to date on the best practices and market changes. Although the new privacy updates have made it harder to track users, it doesn’t take away from the user journey. We continue to serve ads to only the best prospects. However, we ask you to bear with us because the data will appear differently. Here’s more on how to read the changes in the data.
Yes, we believe data is important, but online privacy is more important. MarketStorm is proud to be GDPR and CCPA compliant. We believe protecting user data is a standard business practice. At the end of the day, it’s entirely up to the client on how they want to use their data. Additionally, we can serve MarketStorm ads whether or not the user opts out of cookie tracking.
Very unlikely. The technology we use was once reserved for the companies like AT&T and American Express, and MarketStorm has made this same opportunity available for the home service industry. Yes, some agencies use Programmatic Placement, but they’re all picking from the same generic audiences.
The MarketStorm difference is that our Data Scientist designs a custom audience for every client. You decide exactly who your ideal customer is, down to the smallest details. Once we have the right person in mind, there’s nothing stopping us from reaching the right people, at the exact moment they’re interested.
