About MarketStorm
Our Story Has Always
Been About Growth
MarketStorm’s story isn’t best told through campaigns, impressions or clicks. It’s told through the businesses we’ve helped grow.
Book a Demo Talk to MarketStormStarting with our very first client, we saw what could happen when marketing was built around the business objective rather than the advertising channel.
They already did all that. What we did was find their audience and grow that impact dramatically. That company grew. Grew... like by more than $10Million. Then another did. And another. Sometimes they doubled. Sometimes they added $15Million, $40Million. Crazy figures.
Over the years, we have watched clients grow from relatively small businesses into significantly larger organizations. Several ultimately attracted private-equity investment or were acquired. Others expanded into new markets, increased distribution, grew locations, strengthened their competitive position, or achieved entirely different objectives.
The industries have been different. So have the goals. The common thread has been growth. That experience also taught us something important: there is no universal customer journey.
The signals surrounding someone considering a healthcare service are different from those surrounding someone choosing a tax provider, visiting a retailer, hiring a local service company or discovering a new consumer product.
Built for the Objective,
Not the Audience Category
Markets behave differently. People behave differently. Business objectives are different. Technology has to be able to recognize those differences.
Much of digital advertising starts with an audience. Platforms and data providers offer thousands of third-party audience segments—homeowners, business owners, fitness enthusiasts, luxury shoppers, people interested in travel; consumers believed to be in-market for a particular product or service. Some are described as “best-in-class” audiences. They can be useful. But they are inherently broad.
They were created to be used by many advertisers, across many markets, for many different purposes. They weren’t designed around a specific company’s business objective. And they don’t necessarily tell us why someone is relevant right now.
THE TRADITIONAL APPROACH Starts with an audience.
Broad segments. Used by many advertisers, across many markets, for many different purposes.
MarketStorm approaches the problem differently. We start with the business objective. What is the company trying to accomplish? Grow a particular market? Enter a new one? Take share from a competitor? Increase visits to physical locations? Introducing a new product? Build demand around an emerging service? Strengthen an underperforming region?
Then we ask a different question: What behaviors would tell us that someone is becoming relevant to that objective? That is where behavioral data and custom algorithms become important.
Instead of selecting a predefined audience and assuming everyone inside it represents the same opportunity, we look for combinations of signals that indicate changing intent, emerging need, or increased receptivity. Those signals can be different by industry, by market, by objective, and even by stage of the customer journey. The result isn’t simply a narrower audience. It’s a purpose-built one. That goes back to why MarketStorm exists in the first place.
THE MARKETSTORM APPROACH Starts with the business objective
- Define the objective What is the company trying to accomplish?
- Identify relevant behaviors What behaviors indicate changing intent or increased receptivity?
- Build a purpose-built audience Combinations of signals tailored by industry, market, and objective.
MarketStorm wasn’t built to optimize advertising. It was built to help businesses grow. Advertising is one of the tools we use to do it.
That changes what we optimize for. The objective isn’t simply to generate the highest click-through rate, the lowest CPM or the most efficient media delivery. Those metrics can tell us whether advertising is functioning. They don’t necessarily tell us whether the business is moving.
We want to understand the business outcome first, identify the behaviors that can lead to that outcome, and then use data, AI, algorithms, media, and measurement to help create it.
That’s why our work can look very different from one client to another. It should. Because their businesses are different.
