Sometimes the best business opportunity is one you don’t want to operate yourself. An agency may recognize that its clients could benefit from MarketStorm but have no desire to add another specialized service to its internal offering. A consultant may have spent years developing trusted business relationships without wanting to become an expert in programmatic advertising. An industry professional may have an extraordinary network and see opportunities to connect those businesses with MarketStorm.
That’s why we created The MarketStorm Alliance.
The Alliance is a referral partnership designed for people and organizations that can open the right doors but don’t want the responsibility of selling, explaining, managing or servicing MarketStorm’s work.
You make the introduction. We take it from there.
The MarketStorm Alliance
Make the Introduction.
We Do the Rest.
Book a Demo Talk to MarketStorm Different From White Label
The MarketStorm Alliance and our White Label program serve two very different kinds of partners.
WHITE LABEL MarketStorm works behind the agency.
In a White Label relationship, MarketStorm works behind the agency. The agency maintains the primary client relationship and incorporates our intelligence and programmatic capabilities into the services it provides.
-
MarketStorm
-
Agency
-
Client
THE MARKETSTORM ALLIANCE MarketStorm establishes and manages the direct client relationship.
The Alliance works differently. With an Alliance introduction, MarketStorm establishes and manages the direct relationship with the client. We explain what we do. We develop the strategy. We present the recommendations. We answer the questions. We manage the campaigns, reporting and ongoing relationship.
-
Partner
-
MarketStorm
-
Client
The Alliance partner does not have to become a MarketStorm expert or build a programmatic practice around our technology.
You create the connection.
We assume the responsibility.
Add a Revenue Stream Without Adding a Service Line
Adding a new service to an agency or consulting business can create as much complexity as opportunity. Someone has to learn the offering. Salespeople have to understand how to explain it. Account teams need training. Clients ask questions. Campaigns need management. Reporting needs interpretation. Problems need to be solved. Technology changes.
For some organizations, that investment makes sense. Our White Label relationships are designed for partners who want MarketStorm more deeply integrated into their offering. But not everyone wants another service line.
The Alliance allows a partner to create an additional revenue stream from appropriate business relationships without adding the operational weight of delivering another marketing discipline.
MarketStorm handles the work directly with the client, while the Alliance partner participates financially for as long as the referred client continues to use qualifying MarketStorm services, subject to the terms of the individual Alliance agreement.
You Make the Introduction Relationships | Connections | Opportunity
We Handle the Rest Strategy | Campaign Management | Reporting
The opportunity can become recurring without the workload becoming recurring.
Your Reputation Matters. So Does Ours.
Making an introduction is an act of trust. When someone introduces MarketStorm to a client, colleague or business relationship, they are putting some portion of their own reputation behind that introduction. We understand the responsibility that creates.
The Alliance model provides a clear separation of roles. The partner is not representing themselves as the expert delivering MarketStorm’s technology. They are introducing the client to MarketStorm because they believe the conversation may be valuable. From that point forward, MarketStorm is responsible for explaining our capabilities, establishing expectations and demonstrating the value of our work.
That gives the partner the ability to bring an opportunity to the table without having to personally validate every technical detail or stand behind the execution of a service they do not control.
You make a trusted introduction.
We earn the client’s business.
Built for Agencies That Don’t Want Another Capability to Manage
Not every agency wants to offer programmatic advertising. An agency may have deliberately built its expertise around websites, SEO, Google, social, creative, branding or another area. Its clients may occasionally need sophisticated programmatic and audience intelligence, but building an internal capability simply to satisfy that need may not make sense.
The Alliance allows the agency to say, in effect, “We know someone who specializes in this.” MarketStorm can then work directly with the client.
This can also create a comfortable boundary for agencies that prefer not to attach their own brand to a specialized service until they have seen how it performs. The agency makes the introduction, but MarketStorm is clearly responsible for the strategy, delivery and results.
And because MarketStorm is not a website, SEO, social or Google agency, our services can complement much of the work the referring agency is already doing.
AN AGENCY MAY SPECIALIZE IN AREAS LIKE:
-
Websites & SEO
-
Social & Google
-
Creative & Brand
MARKETSTORM PROVIDES:
Programmatic & Audience Intelligence
We aren’t looking to replace the agency. We are there to fill a capability the agency chose not to build.
Built for People With Relationships, Not Just Agencies
The Alliance isn’t limited to marketing agencies.
Some people spend an entire career building relationships within an industry. They may be consultants, technology providers, industry experts, sales professionals, former executives or other well-connected individuals who regularly encounter businesses that could benefit from MarketStorm.
They don’t necessarily want to start an advertising company. They shouldn’t have to.
THE OPPORTUNITY Turn the value of your network into ongoing business opportunities.
The Alliance gives qualified partners a way to connect MarketStorm with organizations that are a strong fit for what we do.
WHAT MATTERS Their value is knowing when the right company should meet MarketStorm.
The partner’s value is not measured by their ability to explain ProtoSignals™, JourneyIQ™, Intent Retargeting or the MarketStorm Intelligence Engine™.
We Handle the Explanation
MarketStorm is not always a simple product to explain.
We operate earlier in the consumer journey than many familiar marketing channels. We work in the Intent & Influence Layer, using behavioral intelligence, AI and custom algorithms to identify emerging consumer intent and create opportunities to influence consumers before demand becomes explicit.
That often requires a different conversation from selling clicks, leads or a conventional media package. Alliance partners don’t have to have that conversation.
Our team explains why the MarketStorm model is different, how the Intelligence Engine works, how programmatic media fits into the larger marketing ecosystem, why another platform may ultimately receive the last click and how measurement should be approached.
-
ALLIANCE PARTNER Makes the introduction. Connects the right business with MarketStorm.
-
MARKETSTORM Handles the explanation. Our team explains the model, the Intelligence Engine, programmatic media, measurement and how it all fits together.
We sell what we do because we understand what we do. The Alliance partner doesn’t have to become our salesperson.
We Manage the Relationship
If the introduction becomes a MarketStorm client, our responsibility continues. MarketStorm manages the strategy, activation, reporting and client communication associated with our services. Our team becomes responsible for maintaining the relationship and demonstrating enough value for the client to continue working with us.
-
Introduction The Alliance partner
creates the conversation. -
Client Relationship MarketStorm manages and delivers the work.
-
Continued Value Client retention supports
the ongoing opportunity.
That alignment is important because the Alliance partner’s ongoing opportunity depends on our ability to retain the
client.
If the client continues to see value and continues using qualifying MarketStorm services, the
referring partner continues participating according to the terms of the Alliance agreement. That creates a
straightforward alignment of interests.
You benefit when the relationship begins.
We both benefit when the relationship lasts.
A Partnership Built Around the Right Introductions
The Alliance isn’t intended to turn everyone into a commissioned salesperson. The value comes from fit. A good Alliance partner understands the businesses and people in their network well enough to recognize when a MarketStorm conversation could be useful. They make a credible introduction and allow our team to determine whether there is a meaningful opportunity.
Not every introduction will become a client, and it shouldn’t. We are not looking just to increase revenue. We are looking for a good fit. We would rather build relationships with companies where MarketStorm can make a meaningful contribution than force an engagement simply because someone made an introduction.
That protects the client, MarketStorm and the person whose relationship opened the door.
How The Alliance Works
The model is intentionally simple. A qualified Alliance partner introduces MarketStorm to a prospective client where there appears to be a good fit. MarketStorm takes responsibility for the sales conversation and determines the appropriate services and strategy. If the prospect becomes a client, MarketStorm manages the account and delivers the work directly. The Alliance partner receives compensation based on the terms established for that relationship for as long as the referred client continues using qualifying MarketStorm services.
-
01 Introduction The partner connects a prospective client with MarketStorm
-
02 Conversation MarketStorm evaluates the fit and determines the appropriate services and strategy.
-
03 Delivery MarketStorm manages the account and delivers the work directly.
-
04 Ongoing Participation The partner receives compensation under the agreed terms for as long as the referred client continues using qualifying MarketStorm services.
Alliance arrangements are structured individually, so compensation and other terms can vary based on
the
nature of the partnership, opportunity and services involved.
We don’t publish a standard percentage because The Alliance is designed around
relationships, not a one-size-fits-all referral formula.
A Simple Idea
Book a Demo Talk to MarketStormThe MarketStorm Alliance is built around a simple premise. You may know businesses that should be using MarketStorm without wanting to sell MarketStorm yourself.
You may see an opportunity without wanting another service to manage.
You may have spent years building a
valuable network and want that network to create an additional recurring income stream. Or you may simply want
a trusted place to send a client when they need a capability your organization has chosen not to provide.
Make the introduction. We’ll explain what we do. We’ll earn the business. We’ll manage the relationship. We’ll deliver the work.
And when that introduction becomes a lasting MarketStorm relationship, you participate in the value you helped create.
Interested in Joining The Alliance?
The MarketStorm Alliance is structured around the partner, the opportunity and the relationship. Contact us to discuss how an Alliance partnership could work for you.
Good to Know
Programmatic can be complicated. It doesn’t have to be. Here are a few things worth knowing.
-
What is The MarketStorm Alliance?
The MarketStorm Alliance is a referral partnership for agencies, consultants, industry professionals and other qualified partners who can introduce MarketStorm to appropriate businesses but do not want to sell, explain or manage our services themselves.
The partner makes the introduction. MarketStorm takes responsibility for earning the business and managing the client relationship.
-
How is The Alliance different from White Label?
-
Do Alliance partners need to understand programmatic advertising?
-
How are Alliance partners compensated?