Streaming Audio
When the Screen Disappears, the Audience Doesn’t.
Book a Demo Talk to MarketStorm
Consumers don’t spend their entire day looking at screens.
They drive, exercise, work, cook, commute, and listen to music, podcasts and other streaming content. Streaming Audio gives brands an opportunity to remain part of the consumer journey during moments when visual advertising can’t reach them. At MarketStorm, however, we don’t begin with the station, playlist, podcast or audio environment.
We begin with the audience.
The MarketStorm Intelligence Engine™ uses behavioral data, AI and custom algorithms to identify consumers whose actions may indicate emerging intent.
Streaming Audio gives us another environment in which to reach and influence them.
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01 Behavioral Data We analyze real-world behaviors and signals
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02 Emerging Intent Our AI and custom algorithms identify audienceswith relevant intent.
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03 Streaming Audio We reach and influence them across premiumaudio environments.
Start With the Audience, Not What They’re Listening To
Traditional audio advertising has often been built around programming: choose a radio station, show or podcast, then make assumptions about the people likely to be listening.
MarketStorm reverses that model. We begin with behavioral intelligence. Who is showing relevant intent? What behaviors are we seeing? Which consumers are worth reaching? Then we determine whether Streaming Audio is an appropriate environment for reaching them.
The audience comes first.
The channel comes second.
The Screen Can Disappear
Without Losing the Audience.
This is where Streaming Audio becomes particularly valuable within MarketStorm’s cross-channel
strategy. A
consumer might encounter a brand through Display while researching online and later get into their car and begin
listening to streaming audio. The screen is gone. The audience isn’t.
MarketStorm’s algorithms are designed for cross-channel activation, allowing audience intelligence to move across different media environments as consumers move through their day. Someone might move from Display to Audio to CTV and eventually search for the brand or visit the website. Another consumer might begin with CTV, encounter the brand through Audio and later see Display advertising.
The exact sequence isn’t important. The continuity is.
Intent Retargeting
Goes Beyond
Website Visitors
Traditional retargeting typically begins after someone visits a website. MarketStorm can begin earlier.
Behavioral signals help the MarketStorm Intelligence Engine™ identify potential intent. An initial ad is served, allowing MarketStorm to verify that the audience member is human rather than automated traffic. Once human-verified, that consumer can become eligible for cross-channel Intent Retargeting.
INTENT RETARGETING
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Behavioral
Signal -
Intent
Identified -
Initial Ad
Served -
Human
Verified -
Cross-Channel
Retargeting
Streaming Audio can become one of those next touch points.
The consumer doesn’t need to have visited the advertiser’s website first, and they don’t need to click the audio ad for the journey to continue. We’re not simply retargeting website visitors.
We’re continuing to influence verified humans who
have demonstrated relevant intent.
Audio Gives Influence Somewhere Else to Go
Some of the most valuable moments in a consumer’s day happen away from a browser. That’s what makes Streaming Audio different.
CTV provides high-impact storytelling. Display creates persistent visual visibility. Native reaches consumers while they’re reading and exploring. Streaming Audio extends the audience relationship into moments when consumers are listening rather than looking.
Each channel has a different role, but
one audience intelligence layer connects them.
Consumers Can Take Their Natural Path to Action
Someone who hears a Streaming Audio ad may not immediately visit a website. They may remember the brand later,
search for it, visit directly, see another MarketStorm ad or encounter the brand through CTV.
That’s expected.
MarketStorm doesn’t require consumers to follow a prescribed path for the advertising strategy to work. Where
available identity and measurement signals support it, our technology can provide visibility into
subsequent
website activity even when the final visit comes through another channel.
The consumer can behave naturally.
MarketStorm’s job is
to understand and influence the journey, not force the journey
into a channel we own.
Streaming Audio Powered by the MarketStorm
Intelligence Engine™
Book a Demo Talk to MarketStorm Streaming Audio isn’t a separate audience strategy. It’s another place where an intelligent audience can be reached.
MarketStorm combines behavioral signals, AI, custom algorithms, human
verification and cross-channel activation
to identify who matters and
continue reaching those consumers across different moments of their day. Sometimes
they’re watching. Sometimes they’re reading. Sometimes they’re researching. And sometimes they’re simply listening.
The environment changes. The audience doesn’t.
Find the signal. Verify the human. Understand the intent. Influence what
happens next.